Providing value to your organization or team means different things at different times. In my opinion, an employee is most valuable being a specialist and “doing” things as well as being a strategist and thinking about doing things differently or better. While I value the specialization of having someone who just sees the nuts and bolts or someone who just sees big picture, these folks may make blind decisions. What happens if a politician makes promises that are impossible to keep? Or a worker fails to see to the possibility of innovation?
This yin and yang is sometimes frustrating. The specialists may feel that they have heard all these big ideas before and that they are a waste of time. The strategists may feel limited and oppressed by the specialist’s lack of vision. I don’t think it’s possible to find a 50/50 equilibrium. But I do encourage strategists to not lose sight of their speciality. If you know how to do web design or marketing or media relations or whatever you did before…try to find ways to still use these skills.
Tips for the strategist to find and maintain balance:
- Commit to maintain your skill sets. Don’t lose your aptitude for your specialty just because you were promoted.
- Talk to the people who are specialists. Especially those who report to you! Know what is going on in the industry, what the problems are, and what the areas are for improvement. You might come up with a great idea.
- Cross train employees. Having your specialists gain a broader perspective for organization functions helps improve workflow and communication. Again, you may find that ideas are born just from getting another perspective on a project or task.
- Serve as a back up. When a specialist takes a vacation or is off sick, cover their duties. This gives you an opportunity to keep your skills sharp and provides a balance to your big picture strategy. This also helps you maintain relationships with contacts and vendors.
How do you maintain balance in your job between strategy and specialization? What did I miss?